Insights

Challenges Of Forming An Interdisciplinary Team: Identifying Key Stakeholders and Groups

The critical component to effective public information and involvement is identifying and forming relationships with key stakeholders and groups. To do so, a project team must discover:

    -- who perceives they will benefit from the project,
    -- who perceives they will be impacted by the project, and
    -- who in the community has been actively involved in similar projects.

When it comes to siting facilities, perception is reality. The project team must look beyond those directly affected and look at those who feel they have a stake in the project and who feel they may be affected.

For example, when Tampa Bay Water received proposals for a 25-million-gallon-per-day seawater desalination facility, the project team identified stakeholders by applying a number of criteria:

    Proximity to proposed project sites – Included residents living near the potential sites, nearby businesses and local homeowners associations.

    Economic benefit/impact – Included chambers of commerce, regional economic development agencies, the power companies near which the plants were proposed, local fishermen who were concerned about impacts to their businesses, and members of the sponge industry, also concerned about impacts to their businesses.

    Past involvement with similar issues – Included those who were actively involved in a local contamination issue near one proposed site and those involved in other water issues.

    Elected officials – Those in the communities in which the projects were proposed as well as those on the Tampa Bay Water board of directors and member governments.

    Utility personnel – Included member government utility personnel as well as utility personnel of the city or county in which the projects were proposed.

    Local, regional and national media – Local media was helpful in keeping the community informed, while regional and national media told the story to a larger audience.

    Regulatory agencies – Included regional and state agencies who would ultimately permit the project.

Asking stakeholders and citizens who else the team should contact is also helpful in identifying stakeholders.

Forming Relationships




AWWA Paper:

Page 1
Challenges of Forming an Interdisciplinary Team
- Identifying Key Stakeholders and Groups
- Forming Relationships

Page 2
Specific Public Involvement Techniques
- Public Involvement Techniques
- Techniques for Obtaining Input

Page 3
Effective Use of Citizen Committees

Page 4
Encouraging Teamwork Among Competing Public Relations Firms

Page 5
Providing Feedback and Information to Stakeholders

Page 6
Defining Project Success


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