Strategic Planning

Has your company’s strategic plan stagnated?

Corporate strategy is ideally meant to solidify a company’s overall strategic direction — to maximize growth and achieving business objectives.  But all too often, companies will get bogged down in the strategic planning process, straying into a corporate comfort zone of weakly defined objectives and too-narrow focus points.

We at Tucker/Hall are a team of highly qualified consultants who specialize in the development and implementation of unique corporate strategic plans that are tailored specifically to your company.

A large number of corporate strategic plans, when viewed objectively, are often merely visions – not actual plans.  Many companies will fall into the trap of hiring larger strategic planning departments than they actually need in order to appease board members who insist on the total viability of a strategic plan before allowing it to proceed. Risks are necessary with any business, and strategic plans will always have to be adapted to fit the ever-shifting shape and direction of a company. The requirement that a strategic plan be proven to be foolproof prior to approval by the board shifts their focus away from concrete steps to be taken – that have the possibility of failing – and towards more abstract concepts that are more fluid in the interpretation of their success.  We can help you eliminate vague, conceptual language from your strategic plan and build a concrete, well-informed set of goals and how to get there.

In order to better contribute to your company, we can assist members of your strategic planning team in broadening their focus on which performance metrics best suit your long-term vision with practical applications. According to research compiled by the Harvard Business Review, many companies place far too much emphasis on cost- and capabilities-based performance metrics, and far too little emphasis on customer satisfaction and market share performance metrics.

Our experts at Tucker/Hall can give you an objective assessment of your strategic planning process that is only possible from an external point of view, along with in-depth research and analysis of your competitors, up-to-date information on market trends and vital technologies, and detailed customer feedback.

If you have any questions about how Tucker/Hall can help your company with strategic planning, please contact Darren Richards at 813.228.0652, or via email at