New Product Launches

Every day, hundreds of companies launch thousands of new products – and a majority of them fail, due to poorly planned new product launches that are neither cost effective nor particularly successful in reaching potential customers.

These launches are unsuccessful because far too many businesses fail to create a brand identification that is memorable enough to draw in customers.

The consulting team at Tucker/Hall can help you build brand awareness and brand loyalty through experiential marketing, which has become one of the most popular and effective ways to generate buzz around your product or services, and give customers a positive brand experience they will remember when they are ready to buy.

Experiential marketing is especially effective when it can reach individuals with a significant online presence and a large online following – widely-known and trusted bloggers who write about products and services in your industry.  These bloggers can be key to creating buzz and generating interest in your new product launch, particularly if they are known for giving thoughtful, thorough reviews.  Also, free trials can lead to a greater online presence by encouraging the public to share their experience on social media with dedicated keywords and hashtags.

In addition to facilitating experiential marketing launch events that will boost the visibility of your new products, Tucker/Hall can assist with even more options leading up to launches.

Social media is one of the fastest ways to spread information to a wide audience, and Tucker/Hall can help your public relations and marketing departments coordinate “coming soon” style social media blasts that will garner attention and build anticipation for your business’s upcoming new product launch. Product videos, downloads, and demo videos can be shared with an instant click of a mouse.

If you have any questions or would like to know more about how Tucker/Hall can increase the effectiveness and reach of your new product launches, please contact Darren Richards at 813.228.0652, or via email at drichards@tuckerhall.com.