New Product Launches

Every day, hundreds of companies launch thousands of new products – and most fail, due to poorly planned new product launches that are neither cost effective nor successful in reaching potential customers.

The consulting team at Tucker/Hall can help you build brand awareness and loyalty through techniques like experiential marketing, which has become one of the most popular and effective ways to generate buzz around your product or services, with the goal of giving customers a positive brand experience they will remember when they are ready to buy.

Experiential marketing is especially effective when it can reach individuals with a significant online presence and a large following – widely-known and trusted influencers in your industry.  These people can be key to creating buzz and generating interest in your new product launch, particularly if they are known for giving thoughtful, thorough reviews.  Free trials can also generate buzz by encouraging the public to share their experience on social media with dedicated keywords and hashtags.

Social media is one of the fastest ways to spread information to a wide audience, and Tucker/Hall can help your public relations and marketing departments coordinate “coming soon” style social media blasts that will garner attention and build anticipation for your business’s upcoming new product launch. Product videos, downloads, and demo videos can be shared with a click of a mouse.

Tucker/Hall bases all its services on experience and sound data. No matter what you’re trying to launch, we’ll survey the landscape, collect information, and advise you on the best methods and timing for your release.

If you have any questions or would like to know more about how Tucker/Hall can increase the effectiveness and reach of your new product launches, please contact Darren Richards at (813) 228-0652, or via email at drichards@tuckerhall.com.