One of the best and most effective ways to build brand awareness and brand loyalty is through a creative marketing technique known as experiential marketing or engagement marketing. Online, radio, print, and television marketing, though useful and necessary, can easily be drowned out by the thousands upon thousands of other ads consumers see everyday.
Experiential marketing has been proven to break through the white noise of the oversaturation of more traditional forms of marketing by introducing customers to positive experiences that are consciously and subconsciously intertwined with a specific brand. Whether it is as straightforward as setting up a booth in a well-traveled pedestrian area and offering free trials of your product or service to the general public, or as elaborate as setting up interactive campaigns that offer challenges and rewards, experiential marketing is one of the best ways to foster an emotional connection to a brand. This can help your company stand out in the marketplace.
At Tucker/Hall, our consultants have been working with some of the largest brands in the US to create interactive, innovative experiences for their customers, and we can help your company do the same. With experiential marketing, your business will be able to more fully engage with its targeted demographic groups and key market segments.
Experiential marketing can be one of the most cost efficient ways to generate buzz around your product or service, and often, customers who have a particularly positive experience with your product will refer their friends or their own business contacts to your company. The increased level of engagement with your company’s product or service is one of the easiest ways to increase overall exposure for your organization, and experiential marketing will boost sales once the new product or service has been launched.
If you have any questions about experiential marketing, or if you would like to know more about how Tucker/Hall consultants can help your company increase engagement and exposure to your company’s products or services, please contact Darren Richards at 813.228.0652, or via email at firstname.lastname@example.org.