Brand Management

The brand of a company is more than just a logo; it is everything a customer experiences when interacting with your product or services.  Your brand needs to be properly reflected in everything you do.  From your branding and marketing materials, to your website, to your a visual corporate identity or logo.  You want your efforts to always project what your company stands for.

We at Tucker/Hall are experts in developing and maintaining brands, and we can help you devise new and effective ways to market your unique brand to an ever-shifting, ever-widening marketplace.  We can help you clearly and effectively communicate the attributes of your company to all of your audiences.

One way to creatively build and manage a brand is through a technique known as experiential marketing, in which potential and future customers have a positive experience with a brand.  This type of experience can increase the level of involvement for a customer by giving them the opportunity to directly interact with a product or service under your brand.  This can be a free sample stand, or a creative event. Either way, the experience needs to project the important qualities of your company and brand. This firsthand, positive experience works towards building stronger brand loyalty.  Tucker/Hall has used this technique with many of our clients with very successful results.

Although experiential marketing may not necessarily work for every company, marketing researchers have found it to be a very effective tactic for brand management and new customer engagement.  At Tucker/Hall, our goal is to tailor a corporate strategic plan that positions you so your company can grow and meet its business objectives.

We have helped companies build lasting relationships with their customers — whether they are launching a new product, rebranding previous products, or repositioning your entire company.

If you have any questions about brand management and how Tucker/Hall can help your company, please contact Darren Richards at 813.228.0652, or via email at drichards@tuckerhall.com.