Research Methodology

The world in which we do business is evolving at warp speed. Technology improves and changes daily, and the way consumers are interacting with companies shifts frequently.  If you’re using the same research and methodologies that you did even just a few years ago, there’s a good chance you’re not getting the most updated information on how to best serve your customers.

To better understand your customers it is essential to utilize a multimodal, critical analyses on your market research.  Tucker/Hall has a long-standing reputation as one of the most valued research firms in the southeast. Our research efforts don’t focus on any one particular method. Instead, first and foremost we make sure we use the right research technique to help you gather the information you need to make a good decision.

If you are launching a communications initiative to a targeted audience, research can be the key.  Insights provided by appropriate research can help expose unique opportunities that can make your communications efforts succeed.

It’s also important to challenge your assumptions to adapt to the ever-changing market. Hidden biases in the way you position and communication your organization can make you lose sight of what the market is really telling you. Tucker/Hall research teams can help you fight these biases and help you look objectively look at your organization, what your stakeholders are telling you, and how to best position your company against your competitors.


Tucker/Hall’s multimodal methodology uses both qualitative and quantitative data to develop successful marketing and PR strategies. Our team of research specialists will work with you one-on-one to interpret and use the data to improve. Our methods include interviews and surveys, internal research, media audits, market trend research, meta analysis and message testing.

To learn more about our research capabilities, contact a Tucker/Hall representative at one of our two offices. We are happy to explain our research processes, and show you what a public relations campaign through Tucker/Hall can do for you.