Research Methodology

The business world is evolving at warp speed. Technology improves and changes daily, and the way consumers interact with companies shifts frequently.  If you’re using the same research methodology that you did even just a few years ago, there’s a good chance you’re not getting the most complete information on how to best serve your customers.

To understand your consumers, it is essential to utilize multimodal critical analyses on your market research. Tucker/Hall has a long track record of thorough, useful research. Our research methodologies are diverse; we tailor the information-gathering mechanism to your specific question, fully aware that critical decisions will be made based on our findings.

If you are launching a communications initiative to a targeted audience, research can be the key.  Insights provided by appropriate research can help expose unique opportunities that can make your communications efforts succeed.

It’s also important to challenge your assumptions to adapt to the ever-changing market. Hidden biases in the way you position and communicate your organization can make you lose sight of what the market is really telling you. Tucker/Hall research teams can help you fight these biases and look objectively at the state of your organization, what your stakeholders are telling you, and how to best compete in your market.

Tucker/Hall’s multimodal research methodology uses both qualitative and quantitative data to develop successful marketing and PR strategies. Our team of research specialists will work with you one-on-one to interpret and operationalize that data. Our methods include interviews and surveys, internal research, media audits, market trend research, meta-analyses, and message testing.

To learn more about our research capabilities, contact Darren Richards at (813) 228-0652 ext. 116 or at drichards@tuckerhall.com. We are happy to explain our research processes and show you what a public relations campaign through Tucker/Hall can do for you.