Health Crisis Management

A crisis in the healthcare sector can come about for multiple reasons:  A public health scare, medical errors, or a natural disaster.  Depending on the severity of the situation and the length of time the crisis goes on, a small issue can quickly become a full-blown public panic. In a situation like this, decision makers and leaders need to maintain the public trust in the midst of the crisis.

Have a Plan in Place Beforehand

As with any crisis situation, it’s important that a communications plan is in place beforehand that will allow you to handle different scenarios. The plan needs to address the communication between departments, business personnel, essential government agencies, the media, and the public. It is also important for your crisis management team to know their responsibilities during an incident.

Communicate the Truth

In any crisis, it’s important you communicate what you know, as soon as you know it.  Being open and transparent can help alleviate any potential negative backlash.  Even if you don’t have all the answers, it’s important to tell your various audiences about what you do know.

Create a Platform for People to Ask Questions

You also want to be able to listen to your audiences — and answer their questions.  Create a platform for people to ask questions and commit to providing answers.  This will help share confirmed information — and position your organization as a quality source of facts and updates.  It is also beneficial to release an FAQ document to provide answers to the most common questions.

We at Tucker/Hall are professionals at navigating any and all crisis situations. Our years of experience paired with numerous resources makes us uniquely qualified to address any number of health crises you may face. Please contact Darren Richards at 813.228.0652 or via email at drichards@tuckerhall.com to learn more about the services we offer and how take the first steps towards building a relationship with Tucker/Hall.