Government Crisis Management
How a government agency handles public health issues, natural disasters, acts of terror, or scandals can make or break the image the agency holds with its stakeholders. The possible crises that can hit a government are many. While preventing these sorts of events is ideal, it is not always possible. The best practice is to have a plan in place to handle the crisis before it happens. Tucker/Hall is ready to help you prepare with a crisis communications plan. Key elements of the plan include:
Communicating to Your Stakeholders
Regardless of the type of crisis you have on your hands, people will be looking to you for information. It’s up to you to deliver it in a way that is clear and understandable. It is the best to give your stakeholders all the confirmed information you have in order to ensure everyone is informed. As you develop the messages that are important to share, be consistent and frequent in your communication. During a crisis, stakeholders want updates regularly — even if there’s nothing “new”.
Utilizing All Departments to Achieve the Goal
At the core of managing government crises is cooperation between government departments. It is imperative that methods for communicating across the organization are set in place, and that everyone is in the know when a crisis hits. By having a strong communication network in between departments, you can better ensure that all aspects of the crisis are addressed, and responsibilities can be delegated efficiently.
Being Genuine and Open with Information
When you share information with the public and other stakeholders, you need to do it with candor, credibility and concern. Spokespersons need to be honest and trustworthy. When delivering difficult news, you need to be sympathetic to any victims, deliver an apology if appropriate — and most importantly, be genuine. If a spokesperson cannot deliver information in a honest, trustworthy and genuine manner, you can do more harm than good. Communicating in a crisis is difficult, and that’s why you need to make sure you have experienced counselors at your side.
We at Tucker/Hall can help you navigate any and all crisis situations. We have been in business for nearly 30 years — and have numerous resources available to us to help you in your crisis. If you are in the middle of a crisis right now and need help, please reach out. Or if you are simply concerned about a potential crisis and would like to prepare, we can help you create a crisis communications management plan. Please call Darren Richards at 813.228.0652 or send an email to firstname.lastname@example.org to learn more about the services we offer and how to begin a relationship with Tucker/Hall.