Energy Crisis Management

Americans – and a growing number of people across the globe – have a deep appetite for energy.  While new and renewable sources of energy are growing, so is energy demand.

The energy business can be a dangerous one, so every energy company need to be prepared with a crisis communications plan.

Below are a few key points to address when managing an energy crisis.

Understand the Risk

Make sure you have a deep understanding of where your company could be at risk.  Some risks include:

  • Union strike of workers
  • An accident involving loss of life
  • Workplace violence
  • Terrorism
  • Severe weather
  • Dramatic changes in government regulation policy

Any of these items could have a lasting, long-term impact on your business.  Are you ready for each scenario?  Plan and prepare.

Have a Crisis Management Team

In addition to identifying potential risks, you need to identify and prepare a crisis management team.  Each member of this team should be aware of their roles and responsibilities before a crisis occurs so that they can act quickly as soon as a situation develops. The competence and cohesion of your team will directly impact how smoothly a crisis is handled.

Communicate A Clear Message

Regardless of the scale of the energy crisis you experience, you will have to answer questions about the impact of the crisis and your plan going forward. When communicating, it is best to communicate as much information as possible and to be truthful. You should have a clear message and a goal in communicating with your audience as often as possible — to keep the information flowing.  Also, be consistent in the information that you are giving, and be sure that your entire team has the exact same information so all groups are hearing the same thing at the same time.

Prioritize Continued Operation

If your company’s energy production ceases during the crisis, this can potentially add to the negative attention your organization receives.  Getting back to ‘business as usual’ will help indicate that the crisis has passed and things have returned to normal.  Most organizations have a business continuity plan.  Make sure you know the details of that plan and how you will communicate your actions to the public.

If you need professional advice managing an energy crisis, we at Tucker/Hall are highly experienced in managing many types of crises. Our firm has been in business for nearly 30 years and our counselors have decades of experience handling complex and daunting crises. If you would like to learn more about the services we provide, please feel free to contact Darren Richards at 813.228.0652 or via email at drichards@tuckerhall.com to learn how to begin a relationship with Tucker/Hall.