Darren
Richards joined Tucker/Hall in 2009 after a 23-year career as a
news executive at some of the strongest TV stations in the
country.
From 2005-2009, Richards was news director at WTSP/10
Connects, the CBS affiliate in Florida's largest television
market. Under Richards' leadership, WTSP/10 Connects went
through a dramatic and forward-looking branding process,
positioning the operation as a leader not only on TV, but also
on a variety of digital platforms such as online and mobile.
From 1998-2005, Richards was news director at WFMY in
Greensboro, North Carolina – one of the most successful
CBS affiliates in the country. During his media career,
Richards also worked at TV stations in Phoenix, AZ;
Denver, CO; Jacksonville and Fort Myers, FL and in his home
state of Kansas. During each of these assignments, Richards
created and launched innovative news products that brought in
bigger audiences and had a positive affect on ratings.
Throughout his career, Richards has been recognized with multiple
Emmys, Edward R. Murrows, Associated Press and Society of
Professional Journalist awards. In Tampa Bay, the WTSP/10
Connects CBS newsroom was consistently the most honored newsroom
in Florida during Richards' leadership.
Richards received his journalism degree from the
University of Kansas, He was recognized as the top broadcast
journalism student during his senior year. In addition,
Richards completed a variety of journalism leadership programs
at the Poynter Institute for Media Studies in St. Petersburg,
FL. He has also received additional training at the Center
for Creative Leadership in North Carolina.
Contact Darren
Richards by e-mail.
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