Carol Cassara, senior vice president of Tucker/Hall, has more than 25 years experience in media relations, corporate communications and issues management. Her professional experience spans a broad range of industries from telecommunications, high technology, biomedical and real estate to state government, public agencies and non-profit institutions.  She joined Tucker/Hall in 1996 and counsels clients on public involvement, media relations, investor relations and reputation management.  She oversees the firm's public involvement activities for many clients and is often called upon to provide media training to senior management at client companies.

She is a frequent speaker on public involvement strategies for large infrastructure projects and has given some half a dozen papers at the American Water Works Association annual international meeting.  Cassara has attended the Harvard-MIT Program on Negotiations program on Dealing with an Angry Public and is a trained public meeting facilitator.  

Before joining Tucker/Hall, Cassara served as director of worldwide corporate communications for Maxtor Corporation, a $4 billion disk-drive company in Silicon Valley.  There she played a key strategic role in communications and investor relations activities surrounding two major mergers and acquisitions, and served as senior communications counsel to the CEO, CFO and chief technical officer.  Cassara was also responsible for employee communications, advertising, trade show, creative services and technical publications, managing a global staff of 16.

Cassara has held senior management positions in corporate communications at several other Silicon Valley companies, and held public relations positions with Centel-Florida and the State of Florida. As a business writer in Tallahassee, Cassara covered key Florida business and government issues and interviewed many business leaders.

She attended the Newhouse School of Journalism at Syracuse University and holds a B.S. in Advertising and Public Relations and an M.S. in Communication Theory and Research from Florida State University. She has done doctoral work in social psychology. Cassara is a member of the Leadership Tampa Class of 1998, a former board member of the Florida Public Relations Society of America and has served as vice president of the Tallahassee chapter.

Contact Carol Cassara by e-mail.