 Bill Carlson is president of Tucker/Hall. In addition to his
responsibilities in firm management, he helps clients in the
areas of marketing, brand management, community relations
and public affairs.
Carlson joined Tucker/Hall in 1994. He has advised numerous
government agencies and non-profits including cities and government
entities in the United States, Asia and Latin America. He has also been
a consultant to European and Latin American conglomerates,
fast growing technology companies and Fortune 500 corporations.
His work involves helping companies and government agencies
define the experience they will have with their constituents
and customers. This may involve branding, communications,
product/service design, public involvement or corporate strategy
development.
From 1989-1994 Carlson lived in Singapore where he was a
senior marketing consultant with a Singapore-based marketing
consulting firm. While there he advised a number of organizations
across 15 countries. These included Citibank Asia, the Development
Bank of Singapore, regional conglomerates, financial institutions,
technology companies, publicly listed corporations and government
agencies. Prior to moving to Singapore Carlson worked in advertising
and public relations in Florida.
Carlson holds a Bachelor's Degree in Marketing from the University
of Tampa and a Master’s Degree in Public Administration
from Harvard University's John F. Kennedy School of Government.
He also conducted MBA studies at the National University of
Singapore as a Rotary International Scholar, studied Spanish
in Argentina and completed the Harvard Law School Negotiations
Program.
Carlson is very active in the community and has served in a number
of leadership positions at the Hillsborough Education Foundation,
Leadership Tampa Bay, the Tampa Chamber, the Florida Chamber
and Rotary International. He is also a graduate of
Leadership Florida Class XXIII, serves on the board of the
Florida Humanities Council and is international president of
PROI, the world's largest network of PR firms.
Contact Bill Carlson by e-mail.
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